Part A: Project Schedule

(Submit as one [1] Microsoft Project file)

1. In Assignment 2, you developed a project plan. Now, using the information from your project proposal, create a multi-level work breakdown structure (WBS) and detailed project schedule.
   Your project must include the following criteria:
   • The project must consist of at least twenty-five (25) tasks.
   • Each task must contain a start date, a finish date, and have main staffing and non-staffing resources assigned.
   • Assume that your work activities are completed during normal weekdays (no weekend work) under normal conditions (8 hours per day).
   • In terms of holidays, you can assume no work will be done the following days: New Year’s Day, President’s Day, Good Friday, Good Monday, Friday before Memorial Day, Memorial Day, the business day before Independence Day, Independence Day, the Friday before Labor Day, Labor Day, the day before Thanksgiving Day, Thanksgiving Day, Black Friday (day after Thanksgiving), the business day before Christmas, Christmas Day, the business day after Christmas Day, and New Year’s Eve.

Part B: Written Response
(Submit as a Microsoft Word file)

Write a one to two (1-2) page response in which you:

1. Analyze your project in terms of project completion, critical path, and slack / float. Specifically, be sure to answer the following:
   • When will the project be completed?
   • What is the critical path for the project?
   • How much slack / float is in your project? What activities have the greatest slack / float?
2. Summarize the recommendations or improvements you would make to your project schedule. Specifically, be sure to answer the following:
   • Identify the top three (3) activities that you believe could impact the project completion date.
   • What additional activities would you add to this project to make it more complete, from a project management viewpoint?
3. Format your assignment according to the following formatting requirements:
   • Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
   • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page is not included in the required page length.

Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric.

If you need help with submitting the assignment, click here to view a video on submitting a clickable rubric assignment

Project proposal

I propose the implementation of online business marketing for major companies. Most companies market their product using manual ways which require the physical input of humans. This has proven to be not only tedious but also costly. Many of these organizations have ended up increasing the human resources in a bid to increase their marketing power. The primary challenge here is that it results in increased costs (Jaworski, 2018). However, the integration of technology such as online marketing using websites can help organizations. This enables companies to market their goods and services to their customers at their convenience whenever they are. Transactions are also done online and such results in increased marketing efficiency. This essay will involve a proposal to integrate and implement online marketing to companies.

Online marketing is a type of technological advancement that allows for selling of goods and services using the internet through a website. Firstly, this requires the development of an appropriate site for a company that will facilitate business transactions and the update of business inventory online. Through it, companies can have an increased market share and better sells. It allows customers to shop for their select goods and services online at their convenience without necessarily visiting the companies in person. This makes the whole process of marketing less tedious and effective. However, such a project will lead to laying off many of employee who works in the marketing department. It will also require the employment of extra IT staff to monitor the websites and ensure their maintenance.

The main goals of this project reduction of costs. This will involve modification of the human resource in companies will ultimately lead to the lowered cost of marketing. Companies will spend less to market their goods and services as customers will be able to find them online by using the internet (Jaworski, 2018).Another goal of this project will enable proper inventory management that will facilitate tracking of inventory and avoid overstocking. In most companies, inventory management requires the employment of an inventory manager who is charged with the duty of tracking the flow of goods as they are sold to customers. However, using online marketing will facilitate a smooth flow of goods and introduce a right way of keeping track of inventory. Thirdly, this project aims at increasing profitability of companies. This will be achieved through discounts that will be offered to the companies by the distributors of their goods

The primary objectives of this project will include increasing the efficiency of companies in marketing their goods by enabling a faster sale of goods and services. Again, it aims to improve customer service by allowing the customer to give their feedback after purchasing products either by reviewing them or rating them. Thirdly, it seeks to enable the delivery of goods and services at the homes of customers or their convenience (Armstrong, Kotler, Harker & Brennan, 2015). The principal customers for this project will be the regular customers who buy goods from a company as well as international customers. Stakeholders will involve banks which have partnerships with the companies to allow for online transactions. Another stakeholder will be producers of goods and services who will use the website to sell their goods through the leading online marketing company.

Implementation of this project to the business operation will have significant milestones to business operations. Firstly, it will lead to globalization of business as companies will be able to sell their products to international customers. This will improve the business horizons of these companies as they will be able to deliver to customers overseas. Again, it will increase the market share of such companies (Armstrong, Kotler, Harker & Brennan, 2015. This is because many customers will be able to visit the websites of these companies and order goods. This is in contrast to the ordinary means that companies use to market their products. Further, it means a milestone in bringing in different stakeholders to bring in their goods and services. Such will result in increased profitability of the companies from their transactions.

The implementation of this project will include a particular timeline that depends on the much that a company will be willing to invest. Ideally, it will have to0 goo through the implementation, implementation and closing stages to efficiently integrate online marketing technology into business operations (Jaworski, 2018). Tasks to be undertaken include employment of IT staff. It will require the laying off of some employees and enter the inventory into the business websites. It will also require companies to provide transport for the bought goods and proper customer support.

The cost of implementing this project to a company will involve high costs as it will include the development of unique websites to support online buying and selling of goods. It will also require the employee of extra IT personnel. Computers will be needed to enable such operation, and the employees will need to be trained on how to use these websites and how to ensure proper inventory management. One of the most significant challenges of this project is ensuring that customers become aware of these shifts and starting using to buy goods and services. However, this challenge can be overcome by employing the technique of advertisements and product promotion.

References

Armstrong, G., Kotler, P., Harker, M., & Brennan, R. (2015). Marketing: an introduction.Pearson Education.

Jaworski, B. J. (2018). Commentary: Advancing marketing strategy in the marketing disciplineand beyond. Journal of Marketing Management, 34(1-2), 63-70.