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week 2 discussion 1

Give an example of a company that follows a niche/focus business strategy (your example cannot be any of the ones given in the textbook, including major airlines, airplane manufacturers, and major defense contractors). How did you determine that the company follows a niche/focus strategy? Do you believe a niche/focus strategy is appropriate for the company’s business? Explain your reasoning.

Note***A niche strategy is defined as “concentrating their efforts by selling a few products or services to a single market, competing primarily by understanding their customers’ needs better than the competition” (DePamphilis 2018).

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