+1(805) 568 7317

Marketing – Segmentation

Segmentation is crucial in order to match the product to the needs and wants of the appropriate group of potential customers.

Scenario: A new product service company’s marketing assistant tells his boss that the market segment for a new ergonomic chair is sedentary adults.

  • What is wrong with the marketing assistant’s segmentation of the market? Explain.

"Order a similar paper and get 15% discount on your first order with us
Use the following coupon

Order Now