Market Research Implementation Plan
In this assignment the same company and scenario will be used that was used in the last week.
Write a 525- to 700-word paper in which you examine the applicability of different marketing research tools to the scenario that you selected in your Week 2 Learning Team Assignment: Market Research Implementation Plan: Problem Identification and Project Outline.
Address the following in your paper:
- Describe your business scenario.
- Explain secondary market search considerations and apply them to the selected scenario.
- Discuss the research design used in your project, such as qualitative, quantitative, or mixed.
- Develop at least one data collection instrument to address your market research scenario.
Format your paper consistent with APA guidelines.