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Market Research Implementation Plan

In this assignment the same company and scenario will be used that was used in the last week.

Write a 525- to 700-word paper in which you examine the applicability of different marketing research tools to the scenario that you selected in your Week 2 Learning Team Assignment: Market Research Implementation Plan: Problem Identification and Project Outline.

Address the following in your paper:

  • Describe your business scenario.
  • Explain secondary market search considerations and apply them to the selected scenario.
  • Discuss the research design used in your project, such as qualitative, quantitative, or mixed.
  • Develop at least one data collection instrument to address your market research scenario.

Format your paper consistent with APA guidelines.

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