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Market Analysis

For this assignment, keep the above knowns and unknowns in mind as you use the IDIC framework [search string: IDIC loyalty model] to answer the following questions. Be sure to relate your analysis to the company you selected in ( Dell is my company)

  • Identification: Describe the methods used for customer identification. What collection points can you observe on the company Web presence that are used to build a customer database? How can these methods be used to project target market growth or decline? What strategic recommendations can you make for creating customer profiles?
  • Differentiation: How does your company segment customers? Consider demographic and psychographic possibilities. What recommendations can you make for collecting demographic and psychographic information about online customers? How can they use this information to segment the target market? For making target market projections? Be sure to consider business-to-business (B2B) customers too!
  • Interaction: What kinds of interactions are evident on your company’s Web presence? What strategies can you recommend?
  • Customization: Is there evidence that the company customizes the site to meet customer expectations? What recommendations can you make for improving or expanding customization or personalization?

Submit your answers in a Microsoft Word document containing 600–800 words. All written assignments should follow APA rules for attributing sources.

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