The Jay-Z assignment is to fully answer the two questions at the end of the case.

Remember the five promotional techniques are: advertising, public relations, publicity, sales promotion and the sales force (personal selling).

Please double space, use good grammar and organization. No 1st or 2nd person; use 3rd person in business writing. Page limit is 5 pages, double spaced, with normal margins and at least a 12 point font.