Draft your 350- to 525-word Executive Summary.

Include the following sections in your summary:

• Who are we?
  • Summarize the products or services your company will offer.
• What do we sell?
  • Determine who you will compete against to sell to your customers
• Who do we sell to?
  • Describe your ideal customer.
  • Evaluate how many potential customers exist for your business.
  • Distinguish the recognizable types or segments of your customers.
• Financial Summary
  • Hypothesize your projected revenue and expenses
  • Explain the logic that was used to come up with your revenue forecast
  • If you are starting this business, predict when you will show a profit.