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D2 Competitive Strategy and Innovation

Building Creative Confidence

  • Read Part 2 of the Drive Book.
  • According to Dr. Phil Samuel and Dr. Michael Ohler (n.d.), “Creativity is not a special gift endowed only upon a lucky few. It is for everyone and it is everywhere.” Watch this TED Video: (
  • Why is creative confidence important in open and collaborative innovation? Will people be affected if they choose not to exercise their creative confidence? How? What are examples of companies that practice open/collaborative innovation? What impact is the organization having on their community and society-at-large because of their open/collaborative innovation approaches?
  • Samuel, P. & Ohler, M. (n.d.). Creativity is everywhere and for everyone. In BMGI. Retrieved March 27, 2015, from

****discussion should be original work and no other sources added.*****

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