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Coca Cola with New Energy Drink Competitor Analysis

Topic: Coca-Cola with new energy drink

Analyze the companies using following criteria:

Competitor Analysis: how many companies offer similar products/services, prices etc. Give examples of competitors and what they offer.

Customer Analysis: identify who are their consumers or a target market using age, gender, characteristics, income, demographic, and psychographic.

You may want to look at the PowerPoint to help you analyze.

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