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answer the question

read the chapter attached, then answer that question :

hint “OI”= Opportunity Identification)

2. “I work for a fi nancial services fi rm. We do new product development all the

time, and a lot of it is of the incremental variety. You know, bundle credit card

access to a savings account, bundle the savings account to a money market ac-

count, add an IRA investment option, things of that sort. Explain how the new

products process is relevant in my industry, and to my company. Seems like it’s

more tailored to physical goods. Isn’t it a little misleading?”

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