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analyzing a brand’s competition

Select a brand, anything you’re interested in, and analyze the brand’s competition identifying both direct and indirect. Also identify the brand’s marketing efforts that indicate that the brand does or does not suffer from marketing myopia. Address also the concerns raised in the article, The New Marketing Myopia. no more than 2 pages

I need you to do your best on this assignment because it is important

kindly try to read the article attached and select a brand you find it good

and please do not forget the references and address also the concerns raised in the article attached

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